Example: European dating application Lovoo turns to Leanplum for A/B evaluating

Example: European dating application Lovoo turns to Leanplum for A/B evaluating

Lovoo, the number one relationship software across Germany, Austria and Switzerland, happens to be expanding significantly since its purchase because of The Meet Group in 2017. Even though the Meet Group is situated out from the United States, Lovoo’s core markets live in European countries, with users reaching the application in 10 different languages. The Meet Group has a month-to-month active user (MUA) count of 15m, with Lovoo being the contributor that connexion review is greatest to that metric.

The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. To achieve this, Lovoo looked to Leanplum, a mobile engagement platform, to conduct more A/B testing for advertising techniques including push notifications, in-app notifications, and email promotions. Read more