Example: European dating application Lovoo turns to Leanplum for A/B evaluating

Example: European dating application Lovoo turns to Leanplum for A/B evaluating

Lovoo, the number one relationship software across Germany, Austria and Switzerland, happens to be expanding significantly since its purchase because of The Meet Group in 2017. Even though the Meet Group is situated out from the United States, Lovoo’s core markets live in European countries, with users reaching the application in 10 different languages. The Meet Group has a month-to-month active user (MUA) count of 15m, with Lovoo being the contributor that connexion review is greatest to that metric.

The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. To achieve this, Lovoo looked to Leanplum, a mobile engagement platform, to conduct more A/B testing for advertising techniques including push notifications, in-app notifications, and email promotions.

Lovoo differentiates from popular US dating apps in a ways that are few it doesn’t simply consist of a ‘Match’ feature. Lovoo users can easily see other users which can be nearby, they could content people they will haven’t matched with making use of ‘Icebreaker’, and additionally they can live flow. Lovoo’s revenue model is currently reliant on paid subscriptions for premium features, in-app acquisitions, and adverts. Lovoo does provide female users almost all of the premium features at no cost.

“We looked to Leanplum as the Lovoo item group desired to deliver more experiments based on theory, do more a/B that is extensive, and impact engagement and retention. Leanplum’s extra care permitted us to experiment and deliver fast, gain outcomes and enhance the item,” said Saket Toshniwal, senior item supervisor, Lovoo.

Utilizing Leanplum’s push notifications, A/B evaluation abilities and information analytics, Lovoo saw a rise in subscriptions by way of a double-digit portion and a rise in effective registrations by a percentage that is double-digit. Lovoo has also been granted Google’s Fan Favorite App in 2018.

“Our part is help brands like Lovoo create appropriate promotions that truly advances the life time value of these client, whether or not it is through email, in-app notifications or push notifications. They are able to wthhold the client, they could attract the client, and make certain the consumer is offered by way of a period that is long of journey with Leanplum. We help enable brands to complete really targeted multichannel that is personalized and consumer engagement,” said Marjaneh Ravai, worldwide mind of communications & analyst relations, Leanplum.

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